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Are Influencer Brands the Key to Bringing Millennials to Department Stores?

Nordstrom and Barneys are finding success in the burgeoning world of influencer brands for whom promotion and feedback are built-in.

5 learnings from classifying 500k customer messages with LLMs vs traditional ML

Learnings from building text-classification for customer chat messages with AI.

DIY: How To Market Your Small Business In Any Economy

As a small business owner, you may wonder how you can market your brand and products, and get results. Have you thought about inbound marketing?

New rules to know about debt collection via social media

The federal government recently enacted new rules that give wide reach to debt collectors, including contacting you through social media. But you still have rights.

The Questions You Should Ask Your Direct Mailing List Provider

In a world where we rely more and more on the Internet, a direct mail marketing campaign can help to differentiate your business from its competitors. Direct mail can often be a welcome change from t…

Learning Direct Mail Strategy

Learn how to build a mailing list, design your messaging, and decide on a format for your next direct mail campaign.

Direct Mail: The Ultimate Guide to Using Direct Mail Advertising

The most comprehensive post on direct mail marketing ever written, period. Discover the step by step process for building a lucrative direct mail campaign!

Proven direct mail dental marketing tactics

Designing an offer that will draw in potential dental patients is important As a dentist, you don’t need an extensive marketing background to do your job. However, a little marketing knowledge can make the difference between a booming practice and scraping by. My company, PostcardMania, has helped more than 2,400 dental professionals build direct mail campaigns for their practices, and we have tracked and analyzed the…

The Strategic Use of Questions in Direct Mail Packages

Questions are not only a powerful conversational tool, but also an essential part of any direct marketing program. Whenever people get your direct mail package, or an email from you, chances are they are going to have some questions. Why would they have questions?

Finding Targeted Mailing List

The first step in any direct mail campaign is to find a targeted mailing list. It doesn’t matter the industry you work in, the size of your campaign, or what you’re offering – this is always the first step. Doing this is crucial as it helps you focus your advertising budget and efforts on your …

Fascinating Direct Mail Facts

Direct Mail is still a strong and effective tool in your marketing!

Common Direct Mail Mistakes

Direct mail can still be a great way to market your business, if done right. It can also be a huge disaster and expense if done poorly. Below are just a few of the most common mistakes most businesses make when sending out a direct mail piece.<br>Purchasing a list. Be very careful about renting or

Does Direct Mail Work

Yes, direct mail is cost-effective, professional and can be paired with other tactics such as email, social media and events.

15 Most Common Direct Mail Mistakes

Not having a good mailing list The mailing list has the greatest impact on the success or failure of your direct mail campaign. Sending your direct mailer to the correct audience is crucial. If you...

Direct Mail Marketing With Humor?

Yes, humorous direct mail works. Many marketers shy away from it because they are worried about offending someone.

How We Design Direct Mailers

Are you Making These Direct Mail Mistakes?

The worst direct mail mistakes are the ones that cost you the most money, so learning what not to do can really help. Check out these tips.

Startling Facts about Direct Mail

Just when you think you’re ready to pull the plug on direct mail, you read some success story or spy some blog post about how effective it can be.